SCOTTSDALE, Ariz. (July 9, 2018) – Cold Stone Creamery® is celebrating Random Acts of Cold Stone starting this week in select locations. Every day over the next week, the Random Acts of Cold Stone team (#RandomActsofColdStone) will travel to undisclosed stores across the country and give away free ice cream. Random Acts of Cold Stone first started in 2015 as a unique way to say thank you to Cold Stone Creamery customers and spread random acts of kindness throughout the nation.
Random Acts of Cold Stone makes it first stop today in Tempe, Arizona. While in Tempe, Cold Stone Creamery will host the 30th Anniversary Challenge where three of the most loyal Cold Stone Creamery fans will compete for a chance to win free ice cream for a year! The 30th Anniversary Challenge will be judged by Cold Stone Creamery Tastemaster Dr. Maya Warren, Willie Bloomquist and Jakob Larsen.
After the 30th Anniversary Challenge, Random Acts of Cold Stone will officially begin. Anyone and everyone can then treat themselves to free ice cream at the Tempe location for a limited time.
“Random Acts of Cold Stone is an initiative we hold close to our hearts here at Cold Stone Creamery,” said Kate Unger, senior vice president of marketing for Kahala Brands™, parent company of Cold Stone Creamery. “We love that Random Acts allows us to give back to our loyal customers and communities in a fun and meaningful way. As we celebrate our 30th Anniversary at the same time this summer Random Acts of Cold Stone has become even more special to all of us in 2018!”
To make sure that kindness can reach as many people as possible during the tour, the traveling Random Acts of Cold Stone team will give away two gift cards to anyone they see doing a kind deed. The first gift card will be given to the individual for their act of kindness and the second for them to pay it forward.
Make sure to keep an eye on all of Cold Stone Creamery’s social channels as they will announce when and where the next stop is for the Random Acts of Cold Stone team.
